Choosing a Major

What can I do with my BUSINESS ADMINISTRATION- MARKETING degree?

Employers of Marketing Majors

• Department Stores & Other Retailers
• Government Agencies
• Service Industries
• Banks & Other Financial Institutions
• Insurance Agencies
• Healthcare Organizations
• Educational Institutions
• Nonprofit Agencies
• Actuaries
• Travel Industry
• Manufacturing Firms
• Distribution Centers
• Public Transit
• Advertising & Public Relations Agencies
• Marketing Research Firms

Related Occupations for Marketing Majors

Some of these occupations may require additional schooling at Graduate or Professional schools. For information on training and qualifications needed for the specific occupations you are considering, consult the Occupational Outlook Handbook or other career related guidance resources. Also, take advantage of the other resources available at the Career Planning, located on the first floor of the Strom Thurmond Student Center.

• Media Buyer/Manager 
• Account Executive 
• Copywriter
• Research Director or Analyst 
• Statistician 
• Field Work Director
• Sales Representative 
• National Account Representative
• District/Regional/National Sales Manager  
• V.P. of Sales
• Department Manager 
• Store Manager 
• Buyer
• Merchandiser 
• Merchandise Buyer 
• Product/Service Management
• Public Relations Specialist or Manager 
• Physical Distribution Advertising Executive
• Brand Manager 
• Comparison Shopper Consultant
• Direct Mail Specialist 
• Distribution Manager 
• Product Analyst
• Packaging Specialist 
• Market Research Interviewer 
• Marketing Planner
• Internet Marketing Specialist 
• Inventory Control Analyst 
• Lobbyist
• Property Manager 
• Product Manager 
• Specialty Advertising Manager
• Telemarketing Representative 
• Sales Agent 
• Sales Manager

Preparing for a Job in Marketing

• Develop good communication and interpersonal skills.
• Obtain sales experience.
• Develop and be able to sustain high energy level.
• Acquire computer knowledge and in inventory control procedures.
• Consider taking additional courses in finance, accounting, or economics.

RELATED CSU MAJORS

                        Undergraduate:

BA: BUSINESS ADMINISTRATION-MARKETING

BS: BUSINESS ADMINISTRATION-MARKETING

Graduate:

Master of Business Administration- Emphases available in Accounting, Finance, Organizational Development, and Information Systems

MAJOR COURSE GUIDES

MAJOR COURSE GUIDES FOR BS OR BA BUSINESS ADMINISTRATION-MARKETING ARE AVAILABLE AT: business administration/marketing